How the Big Bad Wolf Devoured Its Competition.
For six years we helped Wolf Range Co. become the preeminent manufacturer of professional quality cooking equipment for the home by increasing sales 200%. Effective branding coupled with an integrated program of print advertising, public relations, direct marketing and retail point-of-sale material generated an astonishing consumer response.
We received over 60,000 leads a year at an average cost per lead of well under $30. And awareness shot up right behind Wolf's biggest competitor, who was outspending Wolf ten to one.
"When we hired The Miller Group they had no experience in our industry. They listened and they learned. Before long they became an integral part of our marketing team. Their strategic input and their creative talent significantly contributed to our success. And they were a delight to work with."
Stan Waldman
President, Retired
Wolf Range Company
