Wiping Out West Nile Virus.
We reached more than 13 million Southern Californians an average of two times and awareness of West Nile virus shot up 80% following the launch of our multi-cultural, educational "Wipe Out West Nile Virus" campaign. Dozens of retailers, corporate sponsors and media participated in this effort, enabling us to multiply our budget tenfold and provide information in five languages to a diverse population of Southern Californians.
Thanks to support from Stater Bros., Ralphs, Albertsons, Food-4-Less, Longs Drugs, Savon, Lowe's, OSH, Costco, 7-Eleven, SC Johnson and the Southern California Broadcasters Association, we exceeded our goals two years in a row.
"The Miller Group has done a phenomenal job with the 'Wipe Out West Nile Virus' campaign. Their persistence, hard work and creative style generated a tremendous amount of interest from retail partners, private and governmental agencies, who supported this Southern California campaign."
Stephanie Heintz
Public Information Officer
Greater L.A. County Vector Control District
