A Renowned Challenge.
Despite RE/MAX's strength as the largest real estate company in the world, few people know about its Renowned Properties division. And yet this specialized division targeting the affluent market generates significant sales volume for RE/MAX.
Through an integrated trade and consumer program, we developed a solid brand positioning that has become the foundation for our ongoing advertising, collateral, direct response, public relations and interactive efforts.
"The Miller Group performed exhaustive research and provided us an executable plan and direction with positioning statements, creative, marketing materials and public relations. We could not have found a better partner."
Jeff Camp
Director of Marketing
RE/MAX of California & Hawaii, Inc.
