Wake Up and Smell the Profits.
In an extremely competitive environment where phone service is a commodity, The Miller Group had to generate awareness of GE's residential service to apartment owners. After successfully convincing them to offer GE's phone service to their tenants, we had an even greater task: convincing their tenants to switch services.
As part of a well-defined direct marketing effort, we orchestrated a number of guerrilla marketing tactics. One included delivering coffee, mugs and information to residents early in the morning. Clearly, this was not a huge financial endeavor, but it worked. GE met its first year sales quota in only six months.
"The Miller Group provided us with dead-on strategic, highly creative solutions under excruciatingly tight deadlines. They see the big picture, and they deliver big."
Mary Kay Demetriou
Director of Retail Products
GE Capital-ResCom
